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Using video well: Michigan DOT uses testimonials when talking transportation
The Michigan Department of Transportation, like a number of state DOTs around the country, have developed very strong video-making capabilities. In fact, the AASHTO annual survey of state DOTs social...
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Talking Transportation Challenge: Do We Earn It or Buy It?
The evolution of media in the past five or so years has been phenomenal. Our world of communication has changed so rapidly I worry that sometimes we do not take time to ask important questions. For...
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Talking Transportation: In the Field … On the Mark
Translating the difficult language of transportation is one of the greatest responsibilities for the modern transportation communicator. We work among a very technically minded group of professionals,...
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Transportation As Symphony
Regular readers know that I’m a big fan of video. This new clip from the Virginia Department of Transportation does a fantastic job of describing how new technology will help keep things in “tune”...
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Show your work: Transportation behind the scenes
I have suggested many times that giving the public a peak at what things look like behind the detours and road closures can only help tell the transportation story. The Washington State Department of...
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Face the numbers: Communication success requires a social media plan
The Pew Internet and American Life Project’s latest report shows that social media tool usage continues to evolve. According to the folks at Pew, nearly three quarters of adult Americans are now using...
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From a customer’s view: Iowa DOTs new web site
A transportation colleague said something recently that struck me as rather profound. She simply asked, why is it that we can do our banking at 2 a.m., but we cannot get a permit from the state DOT at...
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Linkedin: Quite possibly the most overlooked social media tool
Social media as an accepted stand-alone public relations practice remains just a few years old, but for some reason I still find it easy to think that there is little new under the sun. After all, if...
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Transportation’s Best of 2013: Communicating with the Public
The Transportation Research Board held its annual meeting earlier this month in Washington DC. More than 11,000 people descended on the three hotels that host the series of discussions, workshops,...
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Talking Transportation: Filling the pothole story
It’s the best time of year if you love baseball, but the worst time of year if you own or drive a car. Yes, major league baseball players are enjoying sunshine and spring weather as they prepare for a...
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Ohio DOT wraps record-busting winter in 50 seconds
Transportation communicators are in the information business. It remains a challenge to think of new ways to creatively sharing critical information. Therefore, a major hat-tip to the Ohio Department...
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New York State DOT hits home with new work zone PSA
The New York State Department of Transportation this week released a new public safety announcement video that hits close to home for anyone who has worked on the road, with those who work on the road...
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Fun, creative VDOT video promotes traveler information services
Sometimes fun is the perfect strategy. The Virginia Department of Transportation’s new traveler information video is clever and fun.
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A Road to Reality: Taking Transportation Myths Head On
Longtime readers of this blog know that its focus is on the practice of communicating about transportation. This blog does not attempt to take on the politics of transportation. However, in writing...
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Talking public transportation: Mobility Lab asks ‘Where are we headed?’
Mobility Lab is one of the more interesting groups advocating for transportation investment. Based in Arlington, Virginia, the group describes itself as “a leading U.S. voice of “transportation demand...
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The Big Three: Facebook, Twitter and Video Are DOTs Preferred Social Places
For more than half a decade, AASHTO has tracked social media usage by state departments of transportation. During that time, a crazy myriad of social tools have come along – and gone away. But...
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Using the Un-Dead to Save the Living: Driving Dead Series Hits Its Target
It was a little more than a year ago that I wrote about an innovative transportation safety awareness campaign, the Driving Dead Series, that was being launched by the Illinois Department of...
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Toward Zero Deaths Not Just a Vision, It’s Personal
I never realized how dangerous it was for teen drivers to climb behind the wheel until recently when it was time to teach my teenage son how to drive. Not even when I was a young person did I fully …...
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Ohio’s ‘Don’t Be That Driver’ Key Message for 2016 Work Zone Awareness Campaign
National Work Zone Awareness week runs April 11-15 and its theme this year is “Don’t Be That Driver.” The Ohio Department of Transportation, the host of this year’s national kick-off event near Toledo,...
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WSDOT Video Explores Tunnel Construction
One of the tremendous opportunities offered by online video is the ability to take transportation stakeholders to places they might never go and to see things they might never see. The Washington State...
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